About Us

Led by experienced professionals, UpTrade integrates traditional wealth management principles with innovative crypto strategies, ensuring reliable, high-standard services for our clients.

We're here to help you unlock financial freedom

UpTrade is an Australian registered business with headquarters in Melbourne and staff across Australia, North America and Europe.

Our expertise, service and values has made UpTrade one of the world’s fastest growing crypto brokers.

We believe that investing in cryptocurrencies represents a once in a generation opportunity for anyone to unlock financial freedom. 

Enhance Performance

Knowing when to sell your assets if just as important as knowing when to buy. We monitor your holdings, and contact you when you hit your targets, or key moments of market volatility.

Safeguard Your Investments
Use our custody solution protected by Fireblocks, or hold your assets directly.
24/7 Expert Assistance

With direct access to traders 24 hours every day, you will be trading when it matters.

Meet our team

Jeff Zylstra
Jeff Zylstra Founder & CEO

Jeff Zylstra

UpTrade’s vision of enabling anyone to unlock financial freedom reflects Jeff’s life changing experiences in crypto. He believe that investing in crypto can create a better future because he has helped people achieve this for more than 8 years.

A qualified stockbroker, Jeff saw the potential of crypto before his peers. He recognised that if you develop enough expertise, you can lean into the high volatility to achieve profits unparalleled in traditional finance.

Jeff built the brokerage desk for one of the world’s largest cryptocurrency broker for many years. He has seen the highs and the lows. Importantly, he has discovered an approach that takes both into careful account. This approach forms the foundation of our investment philosophy and trading systems.
Andrew McPhee
Andrew McPhee Strategy

Andrew McPhee

UpTrade is introducing proven traditional wealth management principles into the burgeoning crypto investment market. Andrew is key to designing our innovative approach and establishing a reliable and trusted experience for our clients.
 
With a global executive career spanning 3 decades, Andrew brings a deep expertise in leadership, innovation, strategy, product and marketing. He has led some of Australia’s largest innovation programs, including leveraging global best practice to transition Australia Post into an eCommerce delivery organisation. During 12 years at ANZ Bank, he led the Australian commercial marketing team, the E*TRADE retail brokerage business, plus marketing and strategy in the wealth division. Andrew spent 3 years in London building an internet share trading and banking platform from the ground up.
 
More recently, Andrew founded and operated a high-touch business transformation agency that served a range of blue chip, Web 3 startup and well-known Australian and global brands.
Tudor Barbulescu
Tudor Barbulescu Technology

Tudor Barbulescu

A new asset class requires a new approach. Innovative tools are constantly emerging with the promise of groundbreaking value and cost savings. However, the crypto industry holds many complex security risks that most investors are unaware of. Tudor brings a proven expertise for assessing these and protecting our systems through diversifying risks and shielding client assets.
Fresh out of his computer science degree in 2017, he started experimenting with crypto investing and blockchain technology. He joined a Web3 startup DeFi privacy preserving trading execution engine that achieved a $1bn market capitalisation before being purchased by a leading global exchange. This led him to provide specialist technology consulting with a range of crypto native businesses. Tudor finetuned his algorithmic trading passion with a global hedge fund, before moving to one of Australia’s largest digital asset managers where he built their first automated crypto trading strategy.
Tudor leads our global development team, including our algorithmic trading and proprietary trading teams.
Tobias Pellio
Tobias Pellio Operations

Tobias Pellio

Tobias Pellio serves as the Operations Lead at Uptrade, ensuring that our business adheres to both the dynamic global regulatory standards and our self-imposed high benchmarks for responsible, transparent, and professional cryptocurrency investment services. With a background in onboarding and compliance, Tobias brings a wealth of experience in navigating complex operational challenges. Holding a Bachelor in Business Administration and a Master’s in Supply Chain Management & Systems Operations, his academic credentials are complemented by a disciplined approach shaped by his career as a professional athlete. Tobias is dedicated to driving efficiency, consistency, and regulatory alignment across our operations, fostering a culture of excellence and teamwork within the organization.

George Kaltekis
George Kaltekis Broker

George Kaltekis

UpTrade offers a high conviction active management portfolio service to our clients. George personifies this exceptional service etiquette, monitoring our client’s account on a daily basis and regularly reaching out to provide updated market narratives, insights into client holdings and carefully considered investment options.
George was an early adopter of cryptocurrency investing and has carefully refined his trading approach over 7 years of active investing. He developed strong financial literacy and customer understanding during his time in boutique financial services.  After studying Commerce, Finance and Property at university, George joined one of Australia’s leading providers of integrated advisory and accounting services.
Kane Bisogni
Kane Bisogni Research

Kane Bisogni

A common misconception is that all cryptocurrencies are the same. Nothing could be further from the truth. Understanding the rapidly changing marketplace, new offerings and core narratives is what sets our team apart.
Kane is a ‘crypto native’. He has an intuitive understanding that surpasses most industry experts. As our lead Analyst, he produces insightful and actionable insights for clients’ multiple times per week. He runs our investment committee and guides the careful compilation of fundamental research, technical analysis, industry commentary and market narratives to settle on the high conviction positions we share with our clients.

Kane complements 5 years of crypto investing experience with formal tertiary qualifications in finance and economics. He has worked for a research specialist Web 3 hedge fund and VC firm. He has also developed investment thesis and criteria for one of Australia’s leading Web 3 incubators.

Capture the potential of crypto with UpTrade's personalised brokerage services

Experience the power of UpTrade’s comprehensive research, robust security measures, and exceptional client support.

Assets

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Exchanges

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