The crypto brokerage with
you in mind

Jeff’s transformative journey in crypto is what started it all. With a vision to empower investors to seize their financial future, Jeff began UpTrade in 2023 with a mission to elevate the crypto trading experience. With over eight years of dedicated crypto experience, he’s committed to helping others unlock a brighter future through strategic investment. As a qualified stockbroker, Jeff was a pioneer in recognising the immense potential of cryptocurrency, long before many of his peers. He understood that with the right expertise, it’s possible to navigate the turbulent waters of volatility and achieve remarkable profits that traditional finance simply cannot offer. Having built the brokerage desk for one of the world’s largest cryptocurrency brokers, Jeff has witnessed the market's peaks and valleys. Through these experiences, he has forged a resilient investment approach that balances risk and opportunity, forming the bedrock of our philosophy and trading systems.

Andrew stands at the forefront of our approach, crafting an innovative and trusted experience for our clients. With a remarkable 30-year global executive career, Andrew brings a wealth of expertise in leadership, innovation, strategy, and product development. He has spearheaded some of Australia’s largest innovation initiatives. During his 12 years at ANZ Bank, he led the Australian commercial marketing team and drove the E*TRADE retail brokerage business, as well as strategy within the wealth division. His journey also took him to London, where he built an internet share trading and banking platform from the ground up. Recently, Andrew founded a high-touch business transformation agency, guiding blue-chip companies, Web 3 startups, and renowned global brands to success. With his vision and expertise, UpTrade is not just a crypto brokerage but a bold new frontier in the pursuit of financial empowerment for all.

As innovative tools continue to emerge, promising groundbreaking value and efficiency, the crypto landscape is fraught with complex security risks that many investors overlook. That’s where Tudor steps in — armed with the expertise to assess these risks and fortify our systems through strategic diversification and robust asset protection. Fresh out of his computer science degree in 2017, Tudor embarked on his journey crypto investing and blockchain technology. He played a pivotal role in a Web3 startup that developed a DeFi privacy-preserving trading execution engine, which soared to a $1 billion market capitalisation before being acquired by a leading global exchange. This experience propelled him into the role of specialist technology consultant for various crypto-native businesses. Tudor honed his passion for algorithmic trading at a global hedge fund before moving on to one of Australia’s largest digital asset managers where he engineered their inaugural automated crypto trading strategy. Now, he leads our global development team, guiding both our algorithmic trading and proprietary trading teams.

Tobias is responsible for all aspects of our operations, including ensuring we meet global and Australian regulatory and industry standards. With a robust background in onboarding and compliance, Tobias wields a wealth of experience in simplifying complex operational challenges. Simply put, Tobias is committed to reviewing and refining all we do to create exceptional trading experiences. Armed with a Bachelor in Business Administration and a Master’s in Supply Chain Management and Systems Operations, his professional driven is bolstered by the discipline and resilience forged during professional athlete career. Tobias is committed to driving efficiency, consistency, and regulatory alignment throughout our operations, cultivating a culture of excellence and teamwork. In a landscape that demands unwavering integrity and adaptability, Tobias enables us to lead with integrity and pave the way for a safer and more accountable crypto future.

Overseeing financial management, planning, performance, Elaine is our numbers gun and makes sure we have all we need to drive business success. A keen collaborator, her strategic guidance drives our business forward and ensures we have the financial insights we need to make informed business decisions. Specialising in finance strategy, business partnerships and performance analysis, Elaine brings with her extensive experience in corporate finance and financial leadership roles across multiple industries. Leading with strategic insights, she helps us drive growth and sustainability, in turn ensuring we have everything we need to serve our clients. With a love for solving complex financial challenges, Elaine loves discovering new ways to use technology to streamline financial processes and seeing the direct impact financial strategies can have on business success.

An early adopter of cryptocurrency investing, George has meticulously refined his trading strategy over seven years of active crypto market trading. His journey began in boutique financial services where he developed a profound financial literacy and a deep understanding of customer needs. After studying Commerce, Finance, and Property at university, George joined one of Australia’s leading providers of integrated advisory and accounting services. His career not only gave him a wealth of market knowledge but a drive to create better, more personalised investment experiences. With a passion for making the complex simple and empowering investors to make better investment decisions, George heads up our crypto broker team. George’s dedication to our clients and relationship focus ensures they are not just informed but empowered to reach their investment goals.

Under Kane’s guidance, our international research division is committed to giving our investors a deep understanding of the rapidly evolving crypto market, new offerings, and investment opportunities. Kane is a ‘crypto native’ with an intuitive grasp of the landscape that exceeds even the most seasoned industry experts. As our lead Analyst, he crafts insightful and actionable intelligence for our clients multiple times a week. He leads our investment committee, expertly guiding the meticulous compilation of research, technical analysis, industry commentary, and market narratives to identify the high-conviction positions for our investors. As well as formal qualifications in finance and economics, Kane has five years crypto investing experience and manages his own extensive crypto portfolio. Kane honed his skills for insights and analysis at a research-focused Web 3 hedge fund as well as a venture capital firm. He has also developed investment theses and criteria for one of Australia’s leading Web 3 incubators.

Makiko brings a solid foundation of experience from diverse industries, including Education, Travel and Tourism, Medical Insurance, Online CFD Trading, and Online Casino and Sports Betting. Now, she steps into the role of Compliance Officer at UpTrade, ready to face the challenges of the ever-evolving crypto landscape. With over four years as a Client Onboarding/KYC Officer at an Online CFD company, Makiko has developed her expertise in customer service, KYC procedures, and office technology. In the dynamic world of cryptocurrency, compliance is a crucial safeguard — it protects our investors and ensures the integrity of the market. Makiko recognises the weight of this responsibility and is determined to guide UpTrade through the complexities of the crypto space with clarity and purpose. With her dedication and insight, she aims to contribute to UpTrade’s success while championing the essential principles of compliance in this fast-paced industry.

Our Head of Treasury and Risk Management, it’s no surprise Moaze lives and breathes all things treasury operations and risk. From forecasting and financial reporting to daily operations and banking relationships — he’s across it all. With 13 years under his belt – across traditional finance, banking, treasury and crypto – Moaze specialises in financial risk management, operational finance, and cash forecasting. A Chartered Financial Analyst, he loves that everyday in finance is a different challenge to conquer. But it’s not just about money and risk. Moaze is a strategic thinker, a decisive leader, and a collaborator who brings teams together to drive results.

Starting as an intern, Livia officially joined UpTrade in 2025 as our Compliance Analyst. Her eagle-compliance eyes ensure we conduct our business with integrity and remain compliant with laws and regulations relating to Crypto. Beyond supporting compliance across the business, she conducts client account verifications and proactively screens and monitors for anti-money laundering and terrorism financing risks. While compliance is her end game, she began in the world of business and technology and has a strong interest in Blockchain and Crypto finance. Her expertise and passion for compliance help us safeguard your interests and maintain the highest level of ethics. With a curiosity for innovation and a forward-thinking mindset, Livia loves to connect ideas and collaborate to solve complex problems.

Ben jumped into UpTrade as an analyst in June 2024, and he’s already become a vital part of the team. With seven years of experience in the world of cryptocurrency, he’s tackled the market’s twists and turns and earned a solid reputation for his sharp and precise insights. In the last market cycle, Ben didn’t just sit back—he made some strategic moves in micro and mid-cap assets and capitalised on the NFT boom, proving he knows how to seize opportunities when they arise. Though he’s young, Ben is a true veteran in the crypto space. He’s faced market volatility head-on, showing resilience and a knack for navigating uncertainty. His deep industry knowledge and passion for innovation fuel his ability to spot emerging trends and opportunities before they hit the mainstream. Right now, he’s also diving into business analytics to sharpen his skills further. Ben is driven to build a long and impactful career in the fast-paced cryptocurrency industry, ready to lead the way into the future.

Bringing with him more than 10 years experience across sales, customer service and investment relations, Radek plays a key part in the onboarding and trading experience of our investors. His client-first approach focuses on creating exceptional investor experiences and continuously seeks ways to improve our services. Specialising in investment maximisation strategies, Radek’s experience in long-term investment is a real asset to our clients looking to drive long-term goals.Radek is passionate about expanding investor knowledge and ensuring they have access to the insights they need to make informed decisions.

Sam is all about our clients and building strong relationships from the first trade and beyond. After 8 years in client management and another 6 in crypto, he ensures our clients have all the knowledge they need to make informed decisions and invest with confidence. His expertise goes far beyond relationship management — spanning Bitcoin, risk management, and digital asset allocation. Factor in portfolio strategy and diversification, and he’s a powerhouse of knowledge just waiting for our clients to tap into. Any questions our clients have, Sam will guide them to the answer. His superpower is breaking down complex crypto market trends into clear, actionable insights and connecting our clients with real market opportunities. While he thrives in the markets, his true satisfaction comes from helping his clients achieve their crypto financial goals.

Samuel is at the heart of crypto trading, executing trades, tracking market movements, and ensuring every trade runs smoothly. After a decade in crypto, he brings deep expertise in cryptocurrency, trading strategies and emerging digital assets. With his finger on the market pulse, he ensures trades are executed with precision, speed, and at the optimal moment to maximise opportunities. Samuel thrives in the fast-moving world of crypto, tackling its constant evolution head-on. With true passion for the market, he loves discovering new innovations and getting across the latest market trends before they emerge.

On the trading front lines, Filip executes investor trades, monitors trade activities, and ensures compliance for each and every trade. With more than 7 years in the industry, he specialises in cryptocurrency trends, trading strategies, market analysis, and blockchain technology. This extensive expertise encompasses various digital assets, including Bitcoin and altcoins. Known for his reliability, speed and accuracy, he makes sure your trades are executed when and where you need them. Filip thrives in the fast-paced world of crypto, and enjoys the challenge of the ever-changing environment. With a thirst for learning, he loves diving into the details and staying on top of innovations, new coins and market strategies. If it’s new to the market, Filip will already be across it.