The crypto brokerage with
you in mind

At UpTrade, it starts and ends with you. We’ve built our crypto brokerage
services and approach centred on the best trading experience possible.

Real crypto trading experience

Our team don’t just know the market, they are active crypto traders and investors. Collectively, they manage more than $100 million in crypto investments.*

We seek experts and specialists with demonstrated knowledge and a minimum of 7 years industry experience. It’s this hands-on experience that makes a difference and ensures you get the best support and service possible.

* Total investment funds managed by UpTrade  as at October 2024.

More research, more insights

To make informed decisions, you need the right insights. That’s why our international research team has created an additional research platform, filled with additional research, insights and data analysis.*

Sign-up to our research subscription service UpTrade Alpha.

Meet your crypto experts

Our crypto brokerage team has been built around the needs of our investors. With team members across the globe, you’ll be connected to the market around the clock.

Jeff Zylstra
Founder, CEO

Jeff’s crypto journey began over eight years ago, driven by a vision to empower investors. As a qualified stockbroker and industry pioneer, he founded UpTrade in 2023 to elevate crypto trading. With deep expertise, he navigates volatility to unlock opportunities, forging a resilient investment philosophy rooted in risk and reward balance.

Andrew McPhee
CSO

Andrew leads UpTrade with 30 years of global executive experience in leadership, strategy, and innovation. At ANZ, he drove key initiatives like E*TRADE and wealth strategy. He later built a UK share trading platform and founded a transformation agency. His vision makes UpTrade a groundbreaking force in financial empowerment.

Tudor Barbulescu
CTO

Tudor, a blockchain expert since 2017, protects UpTrade with strategic risk assessment and robust asset security. He shaped a $1B DeFi startup, consulted for crypto businesses, and developed automated trading strategies for a top asset manager. Now, he leads our global team, advancing algorithmic and proprietary trading innovation.

Tobias Pellio
COO

Tobias oversees operations, ensuring global and Australian compliance while driving efficiency and excellence. With a background in onboarding, a Master’s in Supply Chain Management, and discipline from a professional athlete career, he refines processes for exceptional trading experiences. Tobias champions integrity, teamwork, and accountability in shaping a safer crypto future.

George Kaltekis
Senior Broker

George, a seasoned crypto trader with seven years of experience, combines financial expertise with a client-focused approach. With a background in Commerce and advisory services, he excels at simplifying the complex and empowering investors. As head of our crypto broker team, George ensures clients are informed and supported in achieving their goals.

Kane Bisogni
Head of Research & Analytics

Kane leads our international research division, delivering actionable insights on crypto markets and opportunities. With seven years of crypto experience and a background in finance and economics, he heads our investment committee, blending technical analysis and market narratives. Kane’s expertise stems from roles in Web3 multi-strategy funds, venture capital, and incubators.

Makiko Takagi
Compliance Officer

Makiko, UpTrade’s Compliance Officer, brings expertise from industries like Education, Travel, Medical Insurance, and Online Trading. With four years in KYC and client onboarding, she excels in safeguarding investors and market integrity. Makiko is committed to navigating crypto’s complexities, ensuring compliance, and upholding trust in this fast-paced industry.

Ben Hunter
Analyst

Ben joined UpTrade as an analyst in June 2024 and quickly became indispensable. With seven years in crypto, he’s navigated market volatility, seized opportunities in micro-cap assets and NFTs, and built a reputation for sharp insights. Passionate about innovation, Ben combines industry expertise with business analytics to shape crypto’s future.

Radek Skorupski
Senior Broker

Bringing with him more than 10 years experience across sales, customer service and investment relations, Radek plays a key part in the on-boarding and trading experience of our investors. His client-first approach focuses on creating exceptional investor experiences and continuously seeks ways to improve our services. Specialising in investment maximisation strategies, Radek’s experience in long-term investment is a real asset to our clients looking to drive long-term goals. Radek is passionate about expanding investor knowledge and ensuring they have access to the insights they need to make informed decisions.

Filip Strzelczyk
Trading

On the trading front lines, Filip executes investor trades, monitors trade activities, and ensures compliance for each and every trade. With more than 7 years in the industry, he specialises in cryptocurrency trends, trading strategies, market analysis, and blockchain technology. This extensive expertise encompasses various digital assets, including Bitcoin and altcoins. Known for his reliability, speed and accuracy, he makes sure your trades are executed when and where you need them. Filip thrives in the fast-paced world of crypto, and enjoys the challenge of the ever-changing environment. With a thirst for learning, he loves diving into the details and staying on top of innovations, new coins and market strategies. If it’s new to the market, Filip will already be across it.

Regulated for your security

Australian owned and operated, we operate under the guidelines of several regulatory bodies, including AUSTRAC - Australia’s anti-money laundering and counter terrorism financing authority.

To protect your interests and maintain integrity, we ensure we remain fully compliant with all industry standards and regulations.

Managed and regulated in Australia

Regulated by AUSTRAC

Adherence to ASIC guidelines

Digital Currency Exchange (DCE) registered

Trusted by crypto investors across the globe

As an international crypto brokerage, we have investors worldwide.

From high-net individual investors, companies and trusts, to SMSF and 401(k) investors. We’ll be there to guide you to financial freedom.
$250 million
Trades annually*
1123+
investors worldwide
*As of October 2024

Our trusted partners

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 investing in your financial future.